Summary:
The position requires sourcing SAAS products for the global marketplace; as well as identifying target markets and specific clients for these products. It allows for the practice and development of digital marketing skills, including:
- Devising online strategies for promoting the products and lead the ad design team to implement the strategies.
- Determine optimum placement of online ads using a variety of networks, including Facebook, Google, and our in-house website that gets 1.5M visits a day.
- Assessing market feedback and behavior quickly using analytics and revising strategies accordingly, based on available data.
Responsibilities:
- Tracking and evaluation of sales and marketing initiatives, measuring performance and assessing against ROI and KPI goals.
- Determining pricing by using market research, reviewing sales and production costs, and anticipating sales volumes.
- Identifying new opportunities and trends and brainstorming creative growth strategies.
- Crafting compelling messages across marketing channels.
- Evaluating emerging technologies and new products.
- Working with design and customer support teams to accomplish goals.
Requirements:
- Analytical mind and strong quantitative skills.
- Creativity.
- Good communication skills.
- Keen eye for detail.
- Familiarity with market analysis.
- Experience in using web analytics tools.
- Background in design and copywriting is a plus.
Overseas travel for trade shows and conferences may be required.
To apply for this job email your details to JOBS@dot.ph
